Scenarios (EN)

Uit DeVliegendeWiki

In this article, a scenario is a description of an interaction between a prospect/customer with your company. Scenarios can be very useful in business development, for they can function as a starting point for defining business processes or marketing processes. A typical example would be to use one or more scenarios for deciding on what keywords to focus at online marketing. Scenarios are usually created around typical prospects/customers, preferably real people.

Here is the real-world example used by http://www.slangenboren-online.nl for deciding on the basic functioning of the web site, and what primary keywords to focus on. Slangenboren-online.nl sells special drills:

Jim is a self-employed construction worker. He has a problem with his current drill, and he wants 
it to be replaced as soon as possible by a drill wil the same specifications. Quality is important
His existing supplier cannot serve him. He goes online and types in 'slangenboren' in Google.

Arriving at slangenboren-online.nl, it is important to Jim that at once, he gets the most critial
information, which probably is:
* He wants to know whether we have the drill he seeks. 
* Attractive purchase conditions: Payment on invoice, one-day delivery, delivery on location
* Reliability of supplier: Telephone number and address 

We assume that when Jim refers to the length of a drill, that he means the total length.